Kraftelle's Privacy Policy

Last Updated: 28/11/25

At Kraftelle (“Company”, “we”, “our”, “us”), we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, share, and protect your data when you visit or make a purchase on www.kraftelle.shop (“Website”).

By using our Website, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We collect the following types of information to process your orders and improve your experience:

1.1 Personal Information:

  • Name

  • Email address

  • Phone number

  • Billing address

  • Shipping address

  • Date of order & order details

1.2 Payment Information:

  • UPI details (masked)

  • Card details (masked)

  • Wallet/payment mode

Note: We do not store your complete card/UPI numbers; this is handled securely by our third-party payment gateway partners.

1.3 Automatic Information:

When you visit the Website, we automatically collect:

  • IP address

  • Device type

  • Browser type

  • Pages visited

  • Time spent on pages

  • Interaction data

  • Cookies (for session management, personalization, and analytics)

1.4 Communications:

If you contact customer support, we may collect:

  • Emails, chats, call recordings

  • Feedback or reviews

2. How We Use Your Information

We use your information to:

  • Process and deliver your orders

  • Send order updates, tracking links, and confirmations

  • Provide customer support

  • Improve Website experience and user journey

  • Detect and prevent fraud or unauthorized activity

  • Respond to queries and service requests

  • Send marketing or promotional communications (only with consent)

  • Personalize content and product recommendations

3. Sharing of Personal Information

We do not sell your personal data.

We only share information with trusted third parties for legitimate purposes:

3.1 Courier & Logistic Partners: To ship your orders and provide tracking updates.

3.2 Payment Gateways: For payment processing (Razorpay, Cashfree, PayU, etc.)

3.3 Analytics & Marketing Tools: Such as Google Analytics, Meta Pixel, email marketing providers, etc.

3.4 Legal Requirements: We may disclose information if required by:

  • Law enforcement agencies

  • Court orders

  • Government authorities

4. Cookies and Tracking Technologies

Our Website uses cookies to:

  • Keep you logged in

  • Maintain your shopping cart

  • Improve load speed

  • Personalize product recommendations

  • Track analytics for better performance

You can disable cookies from your browser settings, but certain features of the Website may not function properly without them.

5. Data Security

We use industry-standard security measures to protect your data, including:

  • SSL encryption

  • Secure servers

  • Firewalls

  • Restricted access to data within the company

  • Encrypted payment gateways

However, no method of electronic transmission is 100% secure.
While we take all reasonable steps, we cannot guarantee absolute security.

6. Your Rights

Depending on applicable laws, you may have the right to:

  • Access your personal data

  • Update or correct your information

  • Request deletion of your information

  • Withdraw marketing consent

  • Opt out of promotional emails/SMS

  • Disable cookies via browser settings

To exercise your rights, contact us at info.kraftelle@gmail.com.

7. Data Retention

We retain your information only for as long as necessary to:

  • Fulfill your orders

  • Resolve disputes

  • Comply with legal obligations

  • Improve services

  • Maintain transaction logs for tax/audit purposes

Typically, order-related data is retained for 5–7 years as required by Indian tax laws.

8. Third Party Links

Our Website may contain links to external websites.
We are not responsible for the privacy practices of third-party websites and encourage you to review their policies separately.

9. Children's Privacy

Kraftelle does not knowingly collect personal information from children under 18 years of age.
If you believe such data has been shared with us, please contact us to remove it.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically.
Any changes will be posted on this page with a new “Last Updated” date.
Continued use of the Website indicates acceptance of the revised policy.

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